People Changing Enterprises

Moving to composable technology almost never happens all at once. There is a transition period. How do you help teams make the most of the composable technology, while easing the transition between old and new? Keith Mazanec, Director of Software Engineering at Brad’s Deals shares how they used a composable content technology with automation capabilities (Contentstack) to create an easy transition that improved the lives of content editors straightaway - and created a better experience for everyone, customers included. Plus, hear about their favorite uses of Automation Hub to automate across the content lifecycle.

Timestamps:
1:05 The volume of content at Brad's Deals, and what that means for content editors
1:56 Why Brad's Deals looked for a new content management technology
2:27 An example of how automations helped reduce manual data entry for content editors
3:57 The custom dashboard Brad's Deals built for their editors
5:06 Example of automating a categorizing function to speed up content publishing process
6:03 Versioning and automating making changes to the content model
8:16 How Brad's Deals created continuity between their legacy technology and the new headless CMS
9:57 Automating throughout the content lifecycle across different content & marketing applications