Break content speed limits: How Icelandair uses tech to compete with giants
Download MP3How headless tehcnology helped Icelandair navigate a pandemic, how it allows them to compete with industry giants, and how the content team works side-by-side with developers to build content, translation, and development velocity that helps them keep that competitive edge.
That's right, the Icelandair content team doesn't just write content. They are guardians of their headless content management stack, working upstream with developers to make the system - and its output (digital products) - better for employees and customers alike. And they feel strongly that this should be the case in more companies out there. Learn from their example in today's episode, and you might be tempted to call your content team into your sprint planning too.
Timestamps:
02:08 What the pandemic was like for Icelandair, and how their technology strategy changed as a result
03:31 Why composable / headless technology was an advantage during the past few years
06:24 The unique way the content team at Icelandair works with the content technology
07:42 Creating independence for distributed global content teams
09:32 How is Icelandair's strategy helping them to compete with other, larger airlines?
12:33 Icelandair's API-based content translation process
15:15 How composable and headless technology maximizes freedom for creative and developer teams
Timestamps:
02:08 What the pandemic was like for Icelandair, and how their technology strategy changed as a result
03:31 Why composable / headless technology was an advantage during the past few years
06:24 The unique way the content team at Icelandair works with the content technology
07:42 Creating independence for distributed global content teams
09:32 How is Icelandair's strategy helping them to compete with other, larger airlines?
12:33 Icelandair's API-based content translation process
15:15 How composable and headless technology maximizes freedom for creative and developer teams
