How to be scared and challenge anyway

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Jon Richards was not always a "challenger" type. But when he saw a very broken process inside his business, he knew he had to take action. So he put together a proposal to fundamentally change a portion of the digital enterprise - and put it to a tough crowd.
In this episode, Jon, Head of Digital at Golfbreaks, shares what motivated him, how it went, and what he believes are the key values that help you to become a change agent even if you're not exactly confrontational.

Timestamps:
0:55 Jon's journey from the Daily Telegraph to Golfbreaks
2:37 Why the Golfbreaks website relaunch was one of the biggest wins of his career
3:41 People need to buy into what you're selling
4:50 Jon's #1 piece of advice: Don't be afraid
6:43 Key values for creating sustainable change inside your business
8:20 Get out of the detail to empower your teams
How to be scared and challenge anyway
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