Tips from the C-Suite: How marketing and sales can get along
Download MP3Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO Susan Beermann and Chief Revenue Officer Todd Rathje offer their perspective on how marketing and sales can play as one team, plus some all-around communication tips and tricks you need to know as a C-level executive.
Timestamps:
01:18 How Susan got from a career in sales to being CMO
02:03 Todd's entrepreneurial journey to Chief Revenue Officer
03:17 How to speak the language of the C-Suite
5:55 What leaders can do if marketing and sales are "warring factions" inside your business
07:48 C-level 'communications hack': Forging close connections at lightning speed
09:30 Advice for addressing conflict
12:26 Mindset tip: The importance of "being a goldfish"
Timestamps:
01:18 How Susan got from a career in sales to being CMO
02:03 Todd's entrepreneurial journey to Chief Revenue Officer
03:17 How to speak the language of the C-Suite
5:55 What leaders can do if marketing and sales are "warring factions" inside your business
07:48 C-level 'communications hack': Forging close connections at lightning speed
09:30 Advice for addressing conflict
12:26 Mindset tip: The importance of "being a goldfish"
